From Firefighting to Flow

CFrom Firefighting to Flow

One platform to run your commerce-chain like a system. Most supply-chain tools are built to report.
They show you what happened after the fact.

Better Data is built to run the loop.

One platform to sense demand, decide allocation, execute moves, govern access, and improve automatically—so your supply chain operates as a system, not a scramble of spreadsheets, emails, and side calculations.

Better Data is an operating loop, not a dashboard

Dashboards tell you what broke.
Operating systems prevent it from breaking in the first place.

Better Data runs the logic of your supply chain:

• Forecasting demand
• Applying your policies
• Surfacing risks
• Recommending actions
• Executing decisions
• Tracking outcomes
• Learning over time

Everything is connected. Nothing is manual glue.

Five pillars. One continuous loop.

SENSE

Understand demand before it hits

Forecasting that actually works—without model babysitting.

• Automatic model selection (baseline + advanced time-series)
• Location-level demand signals
• Cold-start support for new products
• Forecast snapshots and versioning
• Accuracy you can measure

Coming soon: promotion-aware forecasting, wholesale bookings integration

DECIDE

Policy, not politics

Allocation decisions shouldn’t depend on who’s loudest in the meeting.

Better Data encodes your rules directly into the system:

• Channel priority tiers
• Preemption logic
• Minimum thresholds
• Real-world ATP that accounts for reservations and inbound
• Channel Policy Engine
• ATP with reservations and inbound inventory
• Stockout risk and deviation alerts

Coming soon: scenario planning, push alerts

EXECUTE

Decisions become actions

No more spreadsheets next to the system.

Better Data executes the plan directly:

• Internal transfers
• Purchase orders
• Inventory adjustments
• Cycle counts

All actions are connected back to the decision that triggered them.

Coming soon: one-click approval workflows

GOVERN

Audit everything. Explain everything.

Every recommendation, approval, and execution is fully traceable.

• Complete audit trails
• Role-based access control (RBAC) and entitlements
• Explainable recommendations—you know why the system suggested something
• Compliance and accountability built in

This is governance without friction.

IMPROVE

Measure the system, not just the inventory

Better Data doesn’t just track stock—it tracks decision quality.

• MAPE, WAPE, and bias metrics
• Accuracy by product, location, and channel
• Drift detection
• Performance dashboards that actually matter

Coming soon: forecast change logs, model comparisons

How it works together (in practice)

SENSE
Demand patterns diverge by channel: Amazon vs DTC.

DECIDE
Your policy applies automatically: DTC gets priority, Amazon gets weighted allocation.

EXECUTE
The system generates a recommendation: move 2,000 units from DC-West to DC-East.

GOVERN
The recommendation, approval, and execution are logged end-to-end.

IMPROVE
The system tracks forecast accuracy—and adjusts next week automatically.

Next week, the system is smarter. Your team spent zero hours in spreadsheets.

Built for teams that scale

Better Data is designed for organizations that can’t afford brittle processes.

Head of Ops / COO
You need the system to run without rebuilding it every quarter. Better Data encodes policy so execution stays consistent as you grow.

Inventory Planner
You’re the one buried in spreadsheets. Better Data replaces manual demand planning, allocation math, and reorder calculations.

Supply Chain Manager
You need one view across locations, channels, and partners. One ATP. One policy layer. One audit trail.

RevOps / Data / Engineering
You want clean APIs, traceability, and modern infrastructure that doesn’t create integration debt.

Ready to run your supply chain like a system?

See how Better Data works for your channels, your locations, and your policies.

Book a demo
See the platform

From firefighting → to flow.