The human interface
for the commerce loop.
The complete infrastructure for conversational commerce. The Better Data AI Gateway connects your real product, inventory, and fulfillment data to AI agents. The Registry makes that data discoverable, trustworthy, and usable by universal tools—so AI can transact, not hallucinate.
From intent to execution — in one conversation
Modern commerce starts with human intent, not clicks. The Better Data Gateway enables AI agents to understand constraints and complete transactions safely.
Sense Intent
Natural language search and discovery
AI understands what the user wants—not just keywords.
Decide Logic
Constraint-aware recommendations
Availability, location, lead time, policies, and trust are evaluated in real time.
Execute Transaction
Real inventory, real reservations
Orders are placed, inventory is reserved, and systems stay consistent.
See it in action
Why this works: Gateway + Registry
Most AI commerce fails because the data isn’t discoverable, verifiable, or governed. Better Data solves this with two tightly integrated layers.
The AI Gateway
Where intelligence meets execution. The Gateway is the runtime layer that:
- Connects AI agents to live commerce systems
- Enforces business rules and constraints
- Executes real transactions (search, reserve, checkout)
- Guarantees fast, deterministic responses
Built for Production
The Registry
Trust, discovery, and interoperability. The Registry is the shared discovery and governance layer that answers:
- Which gateway represents this brand?
- Where should GTINs resolve?
- Is this endpoint trusted and healthy?
Registry UI Placeholder
Brand Directory • Trust Scores • Gateway Health
Commerce Registry Protocol (MCP)
At the foundation is an open, MIT-licensed protocol defining how gateways register, how brands resolve, and how AI tools discover capabilities.
No Vendor Lock-in
Hosted or self-hosted. Open or managed. Federated by design.
Interoperability
A shared standard that universal AI tools can trust.
Governance First
Explicit ownership, transparent trust scoring, and full audit trails.
Connect your commerce to the future.
Participate in the next era of commerce—without surrendering control of your data or brand.