Your bestseller is out of stock on launch day. Again.
DTC brands live and die by inventory timing. Better Data gives you demand forecasting, channel allocation, and inventory visibility purpose-built for brands that sell direct.
You're scaling faster than your inventory ops can keep up.
You've outgrown spreadsheets but you're not ready for enterprise software that takes 6 months to implement.
Built for DTC Velocity.
Better Data connects your demand signals to your inventory decisions. Forecast by SKU and location. Set channel priority rules. See ATP that reflects reality.
Demand Forecasting
SKU-level signals across your warehouse and 3PL network.
Channel Priority
Protect hero SKUs for your highest-margin channels automatically.
Real-time ATP
Know what's actually available, accounting for reservations and inbound.
The Operating Loop for DTC
Commerce Chain Optimization applied to your vertical.
- SKU-level demand forecasting with automatic model selection
- Cold start for new launches using similar product patterns
- Location-level signals across warehouse and 3PL network
- Coming soon: influencer/promo event integration
- Channel Policy Engine: DTC first, Amazon second, Wholesale remainder
- Preemption rules: protect hero SKUs for high-margin channels
- ATP with reservations: know actually available, not just on shelf
- Transfer recommendations: move slow inventory between DCs/3PLs
- Reorder workflows: PO generation based on forecast, not gut
- Inventory adjustments: cycle counts and movements in one system
- Audit trails for every allocation decision and inventory change
- RBAC: ops team sees inventory, finance team sees costs
- Explainable recommendations: why the system suggested a transfer
- Forecast accuracy by SKU: know which products you predict well
- Bias tracking: identify systematic over- or under-forecasting
- Channel performance: serving well or stocking out?
Use Cases
Launch inventory planning
Cold start forecasting handles new SKU drops. pre-allocate for DTC launch, with Amazon kicking in later.
Hero SKU protection
Set minimum ATP thresholds so top-tier items are never accidentally oversold to low-priority channels.
3PL visibility
Consolidated ATP across your warehouse and 3PLs with transfer recommendations.
Post-promo recovery
Forecast deviation alerts catch spikes. Automated emergency transfer suggestions.
Metrics That Matter
What Better Data shows you.
Ready to stop losing sales to stockouts?
See how Better Data works for DTC brands. Walk through your channels, your SKU mix, and your allocation rules.
Book a Demo